Bamboo Airways, in our commitment to delivering an excellent customer experience, has partnered with our technology partner AHT Tech to upgrade the Bamboo Web Portal and Bamboo Club Loyalty Portal. This strategic initiative embodies our promise and underscores the pivotal role of a trusted digital solutions provider like AHT Tech in delivering the promised value to customers.

On September 27th, 2023, Bamboo Airways proudly unveiled our revamped website with an eye-catching design, a modern interface, and user-friendly functionalities. Notably, the airline has harnessed the power of Digital Experience Platform (DXP) to upgrade two critical portals: Bamboo Web Portal and Bamboo Club Loyalty Portal. These two gateways will enable centralized management of user data, facilitating the seamless creation of real-time personalized customer experiences.

Elevating Customer Experience With Digital Solutions

To enhance customer satisfaction, Bamboo Airways and AHT Tech executed a strategy focusing on six core areas: accessibility, personalization, service convenience, purchase convenience, channel flexibility, and simplicity and ease of use. 

Over a span of six months, Bamboo Airways collaborated with technology partner AHT Tech, a leading DXP solutions consultant in Vietnam, to modernize and infuse the latest digital experience technology into the portals. This included functionalities like automatic user location and language detection upon website access, tailored promotional programs, and personalized ticket purchasing information.

Furthermore, the DXP platform guarantees uninterrupted operation of Bamboo Airways' website, even during peak traffic periods. It complies with stringent information security and data protection standards such as GDPR and KISA. The platform also safeguards against website attacks, ensuring stable performance. A real-time monitoring system and form-based reporting system further fortify security measures.

Modern and User-friendly Interface

The Bamboo Web Portal and Bamboo Club Loyalty Portal boast a contemporary and visually striking interface. Drawing inspiration from the symbolic bamboo of Vietnam, the website's redesign incorporates modern elements, reflecting the dynamic ethos of the airline. Compliance with WCAG standards ensures enhanced accessibility for individuals with disabilities, featuring easily readable fonts, customizable text colors and contrast, logical content sequencing, and visually distinct content blocks.

Tailored Digital Experience with AHT Tech Solutions

International customers accessing the Bamboo Airways website across various devices and platforms can seamlessly utilize the airline's services, thanks to the automatic location recognition feature. Following the deployment of the Bamboo Web Portal, this feature will support display in six languages across eleven nations and facilitate transactions in multiple currencies.

Complementing the revamped Bamboo Club Loyalty Portal, the Bamboo Club page now sports a contemporary interface with self-service capabilities. It empowers customers to effortlessly track their activity history, accrue points, and convert them into rewards from the Bamboo Airways ecosystem. These include flight and vacation packages, golf experiences, entertainment options, and an array of vouchers from our extensive and reputable partner network.

Pioneering the Way in Vietnam

In an era of evolving customer expectations and behaviors, Bamboo Airways remains steadfast in its pursuit of providing an unparalleled digital customer experience. With the invaluable collaboration of AHT Tech, Bamboo Airways aspires to lead the way in redefining the standards of customer satisfaction in the airline industry.

On October 17th, 2022, Bamboo Airways entered a cooperation with the world’s leading technology company, Amadeus, on the selection of Altéa Passenger Service System (PSS) and other digital solutions.  

Shaping excellent customer experiences  

Selecting Amadeus as its next-generation technology partner, Bamboo Airways will implement the market-leading Amadeus Altéa PSS solution in addition to solutions for revenue management and digital experience. Altéa PSS will equip Bamboo Airways with best-in-class travel technology to deliver superior service to its customers as the carrier progresses on its ambitious growth journey. 

Bamboo Airways will join a community of over 200 airlines using Amadeus PSS technology worldwide, positively shaping its operations and passenger experiences. The Altéa PSS allows carriers to deliver modern, efficient reservation services for front-line employees to aid customers in purchasing, changing, and using services. 

Besides, the airline will also implement Amadeus’ groundbreaking Network Revenue Management solution, powered with Artificial Intelligence capabilities. This technology will enable the carrier to boost revenues across its network as it builds routes through connecting hubs, codeshares, and partnerships. Thanks to sophisticated algorithms, it will also enable live data and customer choice modeling. This will ensure Bamboo Airways can efficiently forecast passenger demand and willingness to pay while helping to react quickly to changing market conditions. 

Additionally, Bamboo Airways will implement a modern front-end solution, Amadeus Reference Experience, for booking, self-service check-in, and self-re-accommodation workflows. This technology will enable the airline to create a seamless customer experience on the Bamboo Airways website and other digital channels. The solution features a customizable UI built on top of Digital Experience suite orchestration engines, allowing the airline to shape its online experience with built-in configuration capabilities. 

Mr. Nguyen Manh Quan, CEO of Bamboo Airways said, “Cooperating with a critical partner like Amadeus is the first step in digital transformation of Bamboo Airways to improve the technology systems and leverage customer experiences. Our adoption of the Altéa PSS and other digital solutions marks a crucial breakthrough in our business strategy, thus creating a launch pad to thrive in international markets, join the world’s major airline alliance down the line, and affirm our global status.” 

Mr. Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus said, “Bamboo Airways is joining a community of the world’s leading airlines and we are honored to welcome the carrier to the Amadeus family. Since it was founded in 2017, we have built a close working relationship with Bamboo Airways, and we are thrilled to begin a new chapter with the carrier. We believe our advanced technology will enable Bamboo Airways to become one of the leading airlines in Asia by delivering a best-in-class travel experience for its passengers.” 

Creating development momentum  

With over 30 years of experience, Amadeus is a prestigious technology company providing advanced digital solutions to the tourism industry. In the aviation field, Amadeus is also the world’s leading PSS provider that fulfills the demands in network operation, sale systems, customer services, etc. Over 200 airlines worldwide like Lufthansa, Air France, Japan Airlines, Qantas, and Air Canada have been partnered with Amadeus in PSS. 

The cooperation between Amadeus and Bamboo Airways powerfully demonstrates the airline’s commitment to sales and customer service systems. With the expertise-driven technology of Amadeus, Bamboo Airways’ passengers will benefit from a new booking engine and self-service tools ensuring a smooth experience at every step of the journey. 

As of now, Bamboo Airways is one of three leading airlines in Vietnam that operates an extensive domestic network to 21/22 airports in the country while constantly expands international presence to crucial hubs in Asia, Australia, Europe, etc. After 4 years of taking wings, Bamboo Airways has transported nearly 14 million passengers with absolute safety and leading on-time performance. 

Bamboo Airways currently operates nearly 170 flights per day and has a growing fleet of 30 aircraft, including the ultra-modern Boeing 787 wide-body, the narrow-body Airbus A321, and the regional Embraer 190.